To bring together different Serrano Ham-producing industries, facilitating representation and communication.
To safeguard the interests of this association, acting in defence of the group's priorities and recommendations.
To acquaint the public with the Traditional Speciality Guaranteed seal and promote the image and consumption of Serrano Ham bearing the counter label of the Fundación.
To work towards market clarity and transparency regarding proper labelling and the correct use of the Serrano Ham designation so consumers may be accurately informed.
To inform consumers of the properties and advantages Serrano Ham adds to our diet, based on the product's scientifically proven nutritional characteristics.
To help promote the export of Serrano Ham.