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The Fundación


  • To bring together different Serrano Ham-producing industries, facilitating representation and communication.

  • To safeguard the interests of this association, acting in defence of the group's priorities and recommendations.

  • To acquaint the public with the Traditional Speciality Guaranteed seal and promote the image and consumption of Serrano Ham bearing the counter label of the Fundación.

  • To work towards market clarity and transparency regarding proper labelling  and the correct use of the Serrano Ham designation so consumers may be accurately informed.

  • To inform consumers of the properties and advantages Serrano Ham adds to our diet, based on the product's scientifically proven nutritional characteristics.

  • To help promote the export of Serrano Ham.


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Pedro Delgado

"Jamón Serrano has always been part of the cyclist's diet"

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SURVEY  - your opinion

How many times a week do you eat Serrano Ham?

Proyecto financiado por:

Gobierno de España Ministerio de Industria, Turismo y Comercio (en nueva ventana)  Plan avanza 2 (en nueva ventana)