Jamón Serrano 

July 11 2012- The President of the Fundación del Jamón Serrano Español, Juan Carlos Tejero, and Vicepresident Antonio Arroyo, have presented the awards to the ten winning videos of the online video contest "Jamón Serrano al Corto - Short Film Festival," a crowdsourcing effort which encouraged original, creative and fantastic short films featuring Serrano ham and other products under the Serrano ham TSG.

For this initiative the Fundación worked closely with Userfarm.com, a network of videomakers specialized in solutions using this new type of marketing, through which the filmmakers were able to participate in this proposal.

"El Elegido", the piece entered by videomaker Rubén Gil, was the first prize winner, and Mr. Gil has been awarded a scholarship for a course in image and design worth 2,300 euros, and 1,700 euros in prize money. The winning video can now be seen on the Fundación website: www.fundacionserrano.org

Second, third and fourth place videos were awarded with 500, 300 and 200 euros respectively, and fifth through tenth place videos received a Serrano ham bearing the Fundación counterlabel.

Userfarm-The Videomakers Network is the number one international video crowdsourcing platform in Italy, France, Spain, Germany and the UK, and offers the possibility of involving a network of 35,000 videomakers in the creation and production of a wide range of content through various video contests.

The activities of the Fundación del Jamón Serrano Español for promoting one of the most representative products of Spanish gastronomy include promotional and communication campaigns, both within Spain and abroad, for various interest groups: professionals, consumer motivators, consumers from all segments, press and the media, etc.

With this in mind, the Fundación is providing consumer information in nutrition, health, gastronomy, and selection of Serrano hams through possibilities offered by new technologies, the Internet, online marketing and social networks, encouraging direct consumer contact and feedback. This online short film contest, "Jamón Serrano al Corto," forms part of this promotional and educational activity, which will continue over the coming months with new initiatives on Facebook and Twitter.

The Fundacion website: www.fundacionserrano.org

On Twitter, @fjamonserrano: www.twitter.com/fjamonserrano

On Facebook: www.facebook.com/FundacionJamonSerrano.FJSE